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Again, playing with very rough animated images. I was robbing bodies from ad campaigns like the dove and axe ones and I guess illustrating their availability in mainstream media in line quality and detail.
Needless to say certain archetypes are more common, generally the more ideal and so forth. I think it’s also notable how the very thin are relatively difficult to find if that body isn’t in the modelling industry and again they desire certain heights and proportions. I don’t think I would use something this literal in practice but anyway.
I took one from an axe campaign and filled in the inbetween frames to get to one of the dove “curves” campaign and beyond. I wouldn’t say that dove even is representing an average in terms of people in real life because it’s still very polished and still lacks that sense of true variety that you would see on the street. Projects like these will always be fundamentally flawed considering they are still trying to sell their particular product and they only deal with certain ‘normal’ bodies. That doesn’t even go into the fact that the two companies being under the same parent company or that they are selling appearances specifically.
Perhaps the problem lies in assuming that people in general want certain representations of appearance. While it’s all well and good to begin to expand what is shown on the telly it still doesn’t go beyond the look. I think the only way in which it was ‘subversive’ was how the models posed wasn’t as scripted and I reckon poise does have a lot to do with how distant models would feel to their audience. In other words everyone looks kind of daft when you take a random frame from film when they’re talking for instance but photoshoots are about a moment. They can never be realistic and I am waffling like a champ here.